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Blue Ocean Strategy (BOS), Australia

Execution Partner – Certified BOS Consultant

“How to create uncontested markets and make the competition irrelevant”.  A methodology and facilitated pathway to de-risk innovation.

Ocean Strategy is the result of over 20 years of research by Professors W. Chan Kim and Renee Mauborgne of INSEAD.  The professors studied over 150 strategic moves by companies between 1880 and 2000 across more than 30 industries to see what made some a success and some fail.  This groundbreaking research was refined into the Harvard Business Press book Blue Ocean Strategy published in 2005. Throughout the world Blue Ocean Strategy is now recognised as best practice in strategic planning and change management.

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Ursula Dauenhauer, Director Business Backstage has been working with BOS Australia for over 6 years, being one of five local, certified consultants. Over time, she modified and integrated the BOS framework for differentiation strategies in existing markets as well as innovation initiatives. It presents a great opportunity for internal IT teams as well as IT vendors to use the methodology as a pathway to co-create innovative ideas with internal or external stakeholders.