Contact us on 1300 113 016 or ursula@businessbackstage.com

Testimonials

  • Ursula is the consummate professional, I would personally recommend her to any organisation that requires assistance with their strategic and/or sales planning and implementation.

    We engaged Ursula, primarily to assist us develop and implement our growth strategy; with the engagement encompassing a full external and internal market review and analysis, the development of the appropriate strategy based on customer segmentation, the recruitment of appropriate personnel and the successful implementation of our outbound Sales “Hub”.

    In essence, this was a complete greenfield venture, changing the way our company engaged with its existing 3,000 strong client base. Unlike many consultants or contractors Ursula was very much “hands-on” throughout the whole process, owning it like a full time employee and accepting full accountability and responsibility for it’s success (or otherwise). From my perspective this was indeed refreshing from the approach taken by many consultants whom I have engaged historically where the focus has been on the high-level strategic component solely.

    As such, this this was very much an “end to end” engagement (from concept to full implementation) and required significant change management skills on Ursula’s behalf to successfully implement the revised operating model and functional structure of the sales team.

    While Ursula has a very open and engaging manner, she is not afraid to “tell it how it is”, something which I greatly valued through the whole process, again often outside the remit of her specific project.  All feed-back was delivered in a very constructive and helpful manner and her counsel was often sought by other members of the company’s Senior Leadership Group as well as her subordinates.

    Despite being actively involved in some challenging business decisions during the engagement, Ursula remained highly respected by the whole team at all times as evidenced by the outpouring of positive comments made to me when her engagement came to a conclusion.

    I would absolutely not hesitate to re-engage with Ursula again and sincerely hope we have the opportunity to work together again.

    Ross GallagherCEO, GuildLink Pty Ltd
  • I have great respect for Ursula’s professionalism and expertise. Her no-nonsense insightful and cut-through advice is delivered with clarity, often through an injection of disarming metaphors and humour.

    She poses self-searching questions, backed up with irrefutable observations, cases and logic; great skills for someone to help you question the status quo of your industry, your activities, and particularly your sales and marketing approach to launching or re-launching products and services.

    I”ve worked with Ursula regularly over the past 7 years on a variety of Blue Ocean Strategy-based client assignments, and assisted her to achieve her qualification as a fully Certified Blue Ocean Strategy Practitioner (the only one permanently based in Sydney). Over that time we have worked together to devise and deliver Blue Ocean based strategy, innovation and creativity workshops, consulted with clients on their corporate and go-to-market strategies, and delivered sales pitches together.

    Most importantly Ursula and I have regularly provided peer review and professional development support to one another and I would not only recommend her, but will continue to work with Ursula myself both as a collaborator on client projects but also as a personal coach and mentor.

    Andrew NelsonManaging Director, Blue Ocean Strategy Australia
  • Cohort Global engaged Ursula Dauenhauer to assist with development of a more structured approach to our Sales Strategy.

    Whilst happy with our methodologies, we recognised the need to have clearer, documented processes that could be repeated on a global scale and be used by all involved in the sales areas.

    Taking a refreshing, consultative approach, Ursula dug into our business, challenging all aspects of the sales process. She engaged with every member of staff in the Sales arena and delivered insights that we truly had not expected.

    The result is that we have a documented sales plan that has been shared in a transparent manner with the global business. Outcomes from this include greater transparency of the pipeline, improved planning, ability to provide training where required, greater confidence in the sales team, better prospect targeting and simply put, a better ROI from our sales team.

    I look forward to working with Ursula on an ongoing basis as I believe that there is more of the journey to come and I see that value that she adds every month that goes by.

    Marcelo UlvertCEO Cohort Global