ABOUT
Hi, I am Ursula
-
30+ years business experience in the Go To Market, Sales and Marketing arena.
-
Deep experience in complex organisations, markets and their dynamics.
-
20 years background in systemic constellations for personal and organisational development.
-
Founder of affiliate company Go To Market Consulting providing complementary traditional consulting and advisory services.

Coming from more than 30 years executive and consultative roles in various Go To Market, Sales and Marketing capacities in the B2B tech corporate world, I bring a lot of experience into my role as facilitator of Systemic Business Constellations. I learned that,what was right in one organisation was definitely not right for another. However, what I have seen in more than 110 organisations I worked with are repeating patterns and dynamics.
Most importantly, I have seen first hand how every organisation have their unique characteristics, ways-of-doing-things and dynamics. I have always been fascinated by the impact of strong leadership, different ways of organisational decision making and powerful, sometimes unknown, forces behind the scenes. Being “inside” or, as we sometimes say, stuck “in the ivory tower” makes it challenging to gain new perspectives and to challenge the status quo for new insights.
A new way was needed to complement the analytical, process and data driven linear approach to cut through to the real issues and accelerate problem solving. Systemic Constellations is an astonishingly brief, effective and experiential way to access what leaders know already, – we can trust our gut feeling. Although external faciliation can be very valuable, in my opinion solutions have to come from within organisations and not be constructed by external advisors or consultants.
Facilitating systemic constellations allows me to integrate the creative and intuitive with the analytical to change things for the better.
Qualifications & Experience
- Certified Systemic Business Constellation Practitioner
- Certified Family Systems Constellation Practitioner
- Master of Marketing Management (Macquarie Graduate School of Management)
- Certified Blue Ocean Strategy Consultant (Blue Ocean Strategy Australia)
- Graduate Diploma Counselling/Coaching (Australian College for Applied Psychology)
- Certified Neuro Linguistic Programming practitioner
- Corporate Role-play design for sales scenarios, extensive acting training and experience
- Co-Founder of Boutique Lead Generation Marketing Agency, principle consultant, campaign design/execution, sales alignment
- Start/Scale up businesses: General Management Sales/Marketing- Interim Executive Roles in Technology sectors (SaaS and IoT) over 5 years
- Corporate businesses: Strategic marketing and sales roles ( IBM Market Manager, Xerox – Printing Division) over 8 years
- Business Consulting Services to develop and operationalise growth strategies (over 15 years)
- Experience in mature hyper competitive markets (high value B2B and transactional product sales environments)
- Greenfield and market entry experience in disruptive technologies

Contact
Get In Touch
There is nothing like having a good conversation. Contact Ursula for an obligation free session to explore if and how she might be able to assist you.