ABOUT
Hi, I am Ursula
I integrate the creative and intuitive with the analytical for holistic, balanced insights about business dynamics.
As facilitator of Systemic Business Constellations I support leaders toward authentic, successful business leadership or with their personal objectives.Â
- 30+ years business experience, specifically Go To Market strategies
- Deep experience in technology centric markets and its dynamics.
- 20 years background with systemic constellations for personal insights and in support of my consulting work.
- Founder of sister company Go To Market Consulting to provide process and analysis based consulting and advisory services.Â
Welcome to Business Backstage, where I’ve been dedicated to supporting the success and growth of medium-sized companies since 2011 as consultant, interim executive and now as facilitator of Systemic Business Constellations. Integrating my diverse background allows me to provide the time and space for entrepreneurs and executives to look behind the scenes and gain deeper insights into organisational systemic driving forces.
For leaders who look for a more analytical, process driven approach for performance improvment, I continue to provide bespoke consulting and advisory services via my Go To Market Consulting pratice. Of course, I can integrate the two, if you like the left and right brain of your organisation, for you.
I started my corporate sales and marketing career with tech industry giants like Xerox and IBM where I learned a lot about market and organisational dynamics before venturing into entrepreneurship. As co-founder of Go-To-Market Pty Ltd, a boutique lead generation marketing agency I focussed on vendor/channel ecoystems and their shared growth objectives. After seven years I exited the business to focus on 1:1 business consulting services, where I have the privilege to collaborate with exceptional CEOs and leadership teams who want to take their business to the next level. I was fortunate to work across a wide spectrum of business models with more than 110  medium-sized organizations.
My journey spans continents, beginning in Germany, my homeland, then extending to the UK, and finally, for the past 27 years, in Australia.
Life’s twists and turns prompted a re-evaluation, leading me to embrace systemic constellations and similar modalities to balance analytical thinking and tune into intuitive knowledge. Over two decades, systemic constellations guided me towards meaningful, healthy solutions. Experiencing the transformative power of systemic constellations in the business realm, I integrated this methodology into my consulting approach.
Now, I continue to offer consulting services via Go To Market Consulting and provide Systemic Constellation facilitation for business leaders willing to explore new complementary pathways to building better, more aligned, and energised organisations.
Qualifications & Experience
- Certified Systemic Business Constellation Practitioner
- Certified Family Systems Constellation Practitioner
- Master of Marketing Management (Macquarie Graduate School of Management)
- Certified Blue Ocean Strategy Consultant (Blue Ocean Strategy Australia)
- Graduate Diploma Counselling/Coaching (Australian College for Applied Psychology)
- Certified Neuro Linguistic Programming practitioner
- Corporate Role-play design for sales scenarios, extensive acting training and experience
- Co-Founder of Boutique Lead Generation Marketing Agency, principle consultant, campaign design/execution, sales alignment
- Start/Scale up businesses: General Management Sales/Marketing- Interim Executive Roles in Technology sectors (SaaS and IoT) over 5 years
- Corporate businesses: Strategic marketing and sales roles ( IBM Market Manager, Xerox – Printing Division) over 8 years
- Business Consulting Services to develop and operationalise growth strategies (over 15 years)
- Experience in mature hyper competitive markets (high value B2B and transactional product sales environments)
- Greenfield and market entry experience in disruptive technologies
Contact
Get In Touch
There is nothing like having a good conversation. Contact Ursula for an obligation free session to explore if and how she might be able to assist you.